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Created by Anna Fusco, Chouchou is an ode to scrunchies. 

In French, the term chouchou (pronounced "shoo-shoo") is an affectionate nickname meaning pet or dearest one. It is also the term used to describe scrunchies. 

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All chouchou's are made carefully by hand and are built to last.

Some chouchou's are made with upcyled and vintage fabrics. 

All chouchou's will look great on you and on the ones you hold dear.